“My business model is screwed up, please help me look an idiot too”

… is the message going out loud and clear from Business Week. The company actually hires public relations people to get blogs to link to it, which is probably a bit daft, but it’s a coherent strategy. Then it hires lawyers to tell bloggers to stop linking.

Business Week’s content is often good , when I can be troubled to navigate the slow and ad heavy site, about once every three months. If you ask me, they need more linking. I love the following comment on Techdirt by Hellsvilla:

Right hand, please do come in and sit down. I have someone I want you to meet. His name is wrong hand. Watch him closely and slap the hell out of him when he gets out of line.

At stake is the ludicrous attempt by a company to put information on the Internet and then STOP people linking to it. It’s very simple: don’t provide permalinks, use flash pages. I promise I won’t link to you! I won’t read you either… come to think of it, how about saving some serious money and stop publishing online. No one will “steal your bandwith” then.

I hope Business Week is pleased that I haven’t linked to any of my favorite articles in their publication.

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