…or the futility of appeasement.
Google and Viacom seem to be competing for the title of worst business strategists of 2007, if this report on Techdirt is anything to go by.
The evidence is mounting that having YouTube clips increases audience enthusiasm (you know that funny concept that life isn’t always a zero-sum game). Google’s decision (it owns YouTube) to “license” is nothing more than an invitation to sue by boneheaded media corporate marketing departments. As for Viacom, it seems like “treat all your customers like criminals,” which funnily enough, doesn’t seem to have made it into the top business success book titles.